John J Graham and his NBC Peacock graphic logo

John J. Graham (September 25, 1923–June 12, 1994) was an American graphic artist.
who designed and created both the NBC peacock logo (1956) and the NBC "snake" logo (1959). Graham was born in New York City, where he attended the School of Industrial Art (now The High School of Art & Design) and later, studied under Artist Jack Levine. He joined NBC after World War II, where he was responsible for designing the television division's various logos, title cards, print materials, advertising, and promotions. In the early 1950s, Graham, as NBC Art Director, hired a young Andy Warhol to do some of his first commercial works. In 1966, NBC President Julian Goodman appointed Graham Director of Design for the entire network.

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