Julia Roberts, actor, voice over


Nationwide Insurance has ditched its geeky "World's Greatest Spokesperson in the World" character for the Pretty Woman. Well, sort of . A-list actress Julia Roberts does not appear in the insurer's new ads, but she serves as the voice-over for the campaign, called "Join the Nation." That's not to be confused with The State, as in State Farm's "Get to a Better State" campaign. "When we were considering how to bring our message to life, we were looking for a familiar voice that would bring our brand attributes to life," Jennifer Hanley, senior VP-brand marketing for Nationwide, said in a statement. "Julia Roberts' voice brings an assuring, confident tone to the campaign that resonates well with our target audience."more here

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