Mark Heller's WEMP-FM, Wisconsin on the air

Wisconsin has a station named “WEMP” again, and it’s not in Milwaukee, the historic home market for those calls. Mark Heller’s Metro North reserved the WEMP calls for a new Class A FM it finally put on the air at 98.9, licensed to north-of-Manitowoc Two Rivers. But NorthPine says the new soft oldies WEMP actually broadcasts from the tower of WLKN Cleveland, Wisconsin (98.1), south of Manitowoc. That yields a signal that’s heard down toward Sheboygan. NorthPine recalls that Heller began testing the 98.9 signal a year ago, so putting it on the air preserves the license. Starting next week, Metro North will simulcast WEMP on its currently-silent WLWB New Holstein (1530). New station WEMP/98.9 (Two Rivers) is on the air carrying an Easy Listening/Soft Oldies format. The official sign-on came Sunday (12/7/14) at 4 p.m., a year after the station first conducted testing. WEMP uses 6kW/89m from the WLKN/98.1 (Cleveland) tower south of Manitowoc, with a main coverage area extending as far south as Sheboygan. It's owned by Heller's Metro North Communications. He plans to begin simulcasting WEMP's programming on WLWB/1530 (New Holstein) next week. He also owns Oldies-formatted WGBW/1590 (Denmark-Green Bay). The station features easy listening pioneer R Alan Campbell on the announcements. Campbell, veteran announcer of WDVR, Philadelphia, WBAL Baltimore, WQMR Washington DC and KUMU, Honolulu, also programs beautiful music segments for the stations.
 Sorry no Internet listen link at this time. I'm sending voiceovers and music tracks via Internet Dropbox folders from Monterrey. Happy Holidays...racampbell

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